projects
First Direct
Agency
Client
First Direct
Sticky Content
We were approached to produce a series of videos that troubleshoot concerns older customers are having about using First Direct’s mobile app and phone scams, in order reduce the number of people contacting their call centers for support.
First Direct marketing team
“Absolutely loved the animation and imagery from HyperMotion. It’s simple, clear and concise so was perfect for our vulnerable customers to understand the message.”
Empowering users to self-learn is key in streamlining support processes.
The objective is to minimize support inquiries by enabling consumers to independently grasp the fundamentals of your product.
This not only saves valuable time and resources but also allows for a more concentrated effort on engaging new potential customers within the sales funnel.
Our approach struck a delicate balance between engagement, education, and accessibility, with a keen awareness of the cognitive abilities of the older target demographic. To achieve this, we crafted scenes that were uncluttered, featuring clear lockups, and seamless motion guiding the viewer's gaze through smooth transitions.
Storyboard
Animation
Deliverables
storyboards/ illustration / animation / sound design
